Brand Identity & Label Designing for Hanu
01. About The Project
Hanu is a forward-thinking activewear brand designed to bring maximum comfort and breathability to both men and women during their workouts. Focused on creating airy, lightweight, and high-performance apparel, Hanu needed a visual identity that would reflect its core values of comfort, style, and endurance. Greedyhippos was tasked with crafting a cohesive brand identity that would not only set Hanu apart in the competitive activewear market but also resonate with their fitness-driven audience.
02. What We Delivered
Greedyhippos developed a sleek and dynamic visual identity that perfectly aligns with Hanu’s commitment to comfortable and stylish activewear:
Logo Design: We designed a modern, minimalistic logo that encapsulates movement and fluidity, symbolizing the freedom and comfort Hanu offers its wearers. The logo’s clean, sharp lines evoke a sense of energy and motion, mirroring the brand’s focus on active living.
Brand Colors & Typography: We curated a bold, energetic color palette that exudes vitality, paired with sleek typography that speaks to the brand’s modern, no-nonsense approach to fitness and performance.
Visual Assets: Alongside the logo, we created a range of branded visual assets for use in packaging, online presence, and marketing materials. Each design element was tailored to enhance the brand’s image as both fashionable and functional.
03. Design Highlights
Breathable & Dynamic Imagery: Our design concept for Hanu features visuals that emphasize movement, breathability, and comfort—key selling points for the brand’s product line. This reflects Hanu’s mission of delivering airy, lightweight activewear designed for all-day wear.
Minimalism Meets Functionality: We ensured the designs were streamlined and modern, using clean lines and minimalist elements that align with Hanu’s ethos of creating activewear that focuses on both style and function.
Gender-Neutral Appeal: The visual identity was created with a broad appeal, ensuring that both men and women feel connected to the brand. The balanced design language and versatile aesthetics resonate equally with all genders.
04. Results
Hanu Activewear now boasts a sleek, cohesive brand identity that effortlessly communicates their dedication to comfort, breathability, and style. The modern, minimalist design approach has helped Hanu establish itself as a go-to brand for fitness enthusiasts seeking high-performance apparel that looks as good as it feels.
Ready to Design a Brand That Moves with You?
At Greedyhippos, we help brands develop identities that resonate with their audiences and stand the test of time. Let’s work together to create a brand that reflects your values and drives success.
