Equilibre: Packaging and Logo Design for Equilibre
01. About The Project
Equilibre is a wellness-focused cosmetic brand committed to delivering pure and natural products. Their vision was to establish a visual identity that reflects the purity and balance inherent in their offerings. Greedyhippos was entrusted with designing both their logo and packaging, ensuring the brand’s aesthetics exuded modernity while staying true to its wellness roots.
02. What We Delivered
We developed a cohesive brand identity for Equilibre that highlights the purity of their products and appeals to a modern, wellness-conscious audience:
Logo Design: The logo reflects the essence of balance and purity. Through the use of clean lines and an elegant color palette, the logo exudes calmness and natural beauty, perfectly aligning with Equilibre’s brand ethos.
Packaging Design: The packaging was designed to feel modern yet minimal, using soft, natural colors that symbolize the purity and natural origins of the product. The aesthetics are clean and understated, allowing the product’s quality and natural ingredients to take center stage.
03. Design Highlights
Purity in Design: Every element of the packaging and logo was crafted to reflect Equilibre’s commitment to natural, pure ingredients. The choice of colors and minimalist design speaks to the product’s wellness focus
Modern Aesthetics: The packaging combines contemporary design elements with simplicity, creating a visual appeal that is both fresh and inviting to customers.
Wellness & Beauty: The logo and packaging reinforce the connection between wellness and cosmetics, making Equilibre’s products stand out in the competitive wellness beauty market.
04. Results
With its new logo and packaging design, Equilibre has successfully positioned itself as a modern wellness cosmetic brand. The clear, minimal, and pure design elements resonate with its target audience, allowing the brand to shine in the wellness beauty space.
Looking to Elevate Your Brand with Modern, Purity-Driven Designs?
At Greedyhippos, we craft brand identities that reflect your values and resonate with your audience. Let’s work together to build a brand identity that leaves a lasting impression.
This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.
Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes.