Brand Identity, Packaging Design for Tevio Natural Herbal Tea
01. About the Project
Tevio Natural Herbal Tea is a premium tea brand with a focus on delivering the pure essence of nature in every sip. They approached Greedyhippos Brand Consulting LLP to develop a brand identity that would appeal to a niche audience who values both wellness and aesthetics. The challenge was to balance the herbal essence of their product with a modern, minimalist design that would stand out on the shelves and resonate with health-conscious consumers.
02. What We Delivered
Our team worked closely with Tevio to craft a brand identity that is simple, elegant, and natural, yet modern enough to attract the target audience:
Logo Design: We designed a minimalist logo that subtly incorporates natural elements, reflecting the purity and essence of herbal tea. The logo’s clean lines and refined color palette lend a contemporary feel to the brand while staying true to its organic roots.
Packaging Design: The packaging was designed to evoke a sense of calm and clarity. We used soft, earthy tones and clean typography, paired with subtle botanical illustrations, to bring out the natural quality of the product. The result is a packaging design that feels fresh, modern, and true to the brand’s herbal focus.
Label Design: We extended the minimalist approach to the label design, ensuring that each detail—whether it’s the product description or the ingredients list—enhances the brand’s sophisticated, clean aesthetic. The labels reflect transparency and simplicity, values that are core to Tevio’s brand.
03.Design Highlights
Modern Minimalism: The overall design approach was sleek and understated, using clean lines and soft tones to reflect modernity while ensuring the product’s natural essence is at the forefront.
Herbal Essence Visuals: Delicate illustrations of herbs were used sparingly on the packaging and label to subtly reinforce the product’s natural and herbal qualities.
Premium Feel: The combination of minimalist design and premium-quality materials in packaging provided an upscale look that appeals to a niche market of health-conscious consumers seeking authenticity and wellness.
04. Results
Tevio Natural Herbal Tea now boasts a brand identity that effectively communicates its values of purity, wellness, and modern simplicity. The new packaging and branding have helped position Tevio as a leading brand in the herbal tea market, attracting a loyal customer base that appreciates both the product’s quality and its elegant, minimalist design.
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